1973 – An icon is born
Razzamatazz is launched with a bang!
The distinctive stars & hearts pack becomes common in households across the country.
The Razza girl steps onto Australian screens and into the hearts of Australian women... and men. Fresh, fun and just a little bit flirty, she turns heads with her effortlessly irresistible charm. The famous “oh, oh!” jingle. 35 years later she is still strutting her stuff and Razzamatazz is still known for great looking legs!
- 1973 – Razzamatazz Workmen Ad
- 1974 – Razzamatazz Band Ad
1979 – The Razza girl gets electric!
Razzamatazz launches its anti-static into sheers range, perfect for the Razza girl on the move.
The ads were filmed in Melbourne streets and beautiful Albert Park.
- 1979 – Anti Static - Albert Park Ad
1980 – The Razza girl causes mayhem
The Razzamatazz girl continues to cause mayhem on Australia’s streets with men falling into trouble at the sight of her fabulous legs! This ad was filmed in the heart of the CBD on Melbourne’s Collins Street.
- 1981/1982 – Anti Static Slips Ad
1985 – Razzamatazz gets physical!
The 80s is remembered for scrunchies, leg warmers and of course, Razzamatazz’s coloured legwear!
- 1988 – Silken Feel is launched
Silken feel is still today one of our top selling styles, offering a silky sheer pantyhose, ideal for everyday wear.
- 1989 – Australian Women Have Always Had It Ad Version 1
- 1989 – Australian Women Have Always Had It Ad Version 2
1997 – Body Magic is launched
Popular for its smooth slimming brief, body magic is the top selling slimming sheers style.
2009 – Razzamatazz ladder control innovation
Razzamatazz embraces the latest technology to produce a product that answers customer’s biggest gripe – ladders! Ladder Control uses breakthrough anti-ladder technology, an innovation that stops holes turning into ladders, so that you can avoid those embarrassing ‘oh, oh’ moments!